The Appropriation of the Arts: Folk Song in Advertising, Film, and Beyond
Main Article Content
Abstract
The use of traditional musical elements in production and consumption activities significantly impacts the formation of appropriation of musical artworks. However, this topic remains underexplored in scholarly discussions. In response to gaps in previous studies, this research focuses on the characteristics of production and consumption activities that adopt elements and elements of traditional music to analyze the potential for appropriation of musical artworks. Employing a qualitative descriptive approach rooted in case analysis, this study highlights that the use of elements of traditional music adopted into production and consumption activities has significant effects on the formation of appropriation of musical artworks because it has degraded the appreciation of the essence and function of musical artwork. This study contributes to evaluating the influence of the adoption of musical artworks on the essence and existence of traditional music to address fundamental issues that have the potential to degrade the values of appreciation for the essence and function of musical artwork.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Ann Benson, E., Robinson-Martin, T., & Lee Naismith, M. (2022). Practicing Equity, Diversity, Inclusion, and Belonging in the Singing Voice Studio. Voice and Speech Review, 16(2), 166–179. https://doi.org/10.1080/23268263.2021.1964723
Baca, A. (2023). Poststructuralism/ postmodernism/ postcolonialism: Mapping poststructuralism, postmodernism, and postcolonialism. In A Companion to Contemporary Art in a Global Framework (pp. 359–376). Wiley. https://doi.org/10.1002/9781119841814.ch27
Belfiore, E. (2022). Who cares? At what price? The hidden costs of socially engaged arts labour and the moral failure of cultural policy. European Journal of Cultural Studies, 25(1), 61–78. https://doi.org/10.1177/1367549420982863
Beveridge, T. (2022). Equity in Music Education: Avoiding Cultural Appropriation in the Music Classroom. Music Educators Journal, 109(1), 60–62. https://doi.org/10.1177/00274321221126222
Bishop, S. (2025). Influencer creep: How artists strategically navigate the platformisation of art worlds. New Media & Society, 27(4), 2109–2126. https://doi.org/10.1177/14614448231206090
Chen, C.-L. (2021). Cultural product innovation strategies adopted by the performing arts industry. Review of Managerial Science, 15(5), 1139–1171. https://doi.org/10.1007/s11846-020-00393-1
Deruty, E., Grachten, M., Lattner, S., Nistal, J., & Aouameur, C. (2022). On the Development and Practice of AI Technology for Contemporary Popular Music Production. Transactions of the International Society for Music Information Retrieval, 5(1), 35. https://doi.org/10.5334/tismir.100
Fernando, H., Larasati, Y. G., Abdullah, I., Florika, V. T., & Liyana, C. I. (2025). The Deconstruction of Women ’ s Values in # MeToo on Instagram. Italian Sociologial Review, 15(1), 27–46. https://doi.org/10.13136/isr.v15i1.821
Fernando, H., Larasati, Y. G., & Cahyani, N. (2023). Being #wanitasalihah: Representations of salihah women on TikTok. IAS Journal of Localities, 1(1), 1–15. https://doi.org/10.62033/iasjol.v1i1.8
Grossberg, L. (2022). MTV: Swinging on the (Postmodern) Star. In Cultural Politics in Contemporary America (pp. 254–268). Routledge. https://doi.org/10.4324/9781003326427-22
Hesmondhalgh, D. (2021). Is music streaming bad for musicians? Problems of evidence and argument. New Media & Society, 23(12), 3593–3615. https://doi.org/10.1177/1461444820953541
Heuva, W. (2022). Commodification of Music in the Digital Age: Locating Namibia’s Oviritje Popular Music Genre in the Capitalist Music Economy. In Pop Music, Culture, and Identity (pp. 431–446). https://doi.org/10.1007/978-3-030-98705-3_25
Homburg, C., & Wielgos, D. M. (2022). The value relevance of digital marketing capabilities to firm performance. Journal of the Academy of Marketing Science, 50(4), 666–688. https://doi.org/10.1007/s11747-022-00858-7
Hunter, L., & Frawley, E. (2023). Engaging Students Using an Arts-Based Pedagogy: Teaching and Learning Sociological Theory through Film, Art, and Music. Teaching Sociology, 51(1), 13–25. https://doi.org/10.1177/0092055X221096657
Hwang, S., & Koo, G. (2023). Art marketing in the metaverse world: Evidence from South Korea. Cogent Social Sciences, 9(1). https://doi.org/10.1080/23311886.2023.2175429
Jensen, F. J. (2024). Rethinking royalties: alternative payment systems on music streaming platforms. Journal of Cultural Economics, 48(3), 439–462. https://doi.org/10.1007/s10824-024-09507-z
Kauffman, J. (2022). When Is Architecture Art? In The Routledge Companion to Architectural Drawings and Models (pp. 249–262). Routledge. https://doi.org/10.4324/9781003052623-20
Koohang, A., Nord, J. H., Ooi, K.-B., Tan, G. W.-H., Al-Emran, M., Aw, E. C.-X., Baabdullah, A. M., Buhalis, D., Cham, T.-H., Dennis, C., Dutot, V., Dwivedi, Y. K., Hughes, L., Mogaji, E., Pandey, N., Phau, I., Raman, R., Sharma, A., Sigala, M., … Wong, L.-W. (2023). Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation. Journal of Computer Information Systems, 63(3), 735–765. https://doi.org/10.1080/08874417.2023.2165197
Kräussl, R., & Tugnetti, A. (2024). Non‐Fungible Tokens (NFTs): A Review of Pricing Determinants, Applications and Opportunities. Journal of Economic Surveys, 38(2), 555–574. https://doi.org/10.1111/joes.12597
Larasati, A. L. (2025). Revealing the Symbolism of Ebeg Banyumas Performing Arts Practices in Social Media. IAS Journal of Localities, 3(1), 18–32. https://doi.org/10.62033/iasjol.v3i1.141
Larasati, Y. G., Fernando, H., Abdullah, I., Harpawati, T., & Morin, L. (2025). Bibliometric Analysis of 20 years of Traditional Music Research in Asia. Resital: Jurnal Seni Pertunjukan, 25(3), 392–413. https://doi.org/10.24821/resital.v25i3.14983
Lee, J. W., & Lee, S. H. (2017). “Marketing from the Art World”: A Critical Review of American Research in Arts Marketing. The Journal of Arts Management, Law, and Society, 47(1), 17–33. https://doi.org/10.1080/10632921.2016.1274698
Lindgren, T., Prasojo, Z. H., Bugov, D. T., Riduan, I. M., & Anam, K. (2024). The Appropriation of Religiousity in the 2024 Indonesian Presidential. IAS Journal of Localities, 2(2), 96–108. https://doi.org/10.62033/iasjol.v2i2.78
Luo, Y. (2022). The Role of Language and Cultural Commodification in Tourism. Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022). https://doi.org/10.2991/assehr.k.220706.002
Maulina, W., Aklima, H. S., & Silva, D. M. da. (2025). Representation of the Tulak BalaTradition in the South Acehnese Community. IAS Journal of Localities, 3(1), 47–61. https://doi.org/https://doi.org/10.62033/iasjol.v3i1.105
McDonagh, L. (2022). Exploring “ownership” of Irish traditional dance music: Heritage or property? International Journal of Cultural Property, 29(2), 183–200. https://doi.org/10.1017/S094073912200011X
Meinel, L. S., & Bullerjahn, C. (2022). More horror due to specific music placement? Effects of film music on psychophysiological responses to a horror film. Psychology of Music, 50(6), 1837–1852. https://doi.org/10.1177/03057356211073478
Mellizo, J., Cabedo-Mas, A., Joseph, D., & Nethsinghe, R. (2023). An International quartet of voices: sharing songs and culture beyond borders. Music Education Research, 25(1), 88–101. https://doi.org/10.1080/14613808.2022.2094354
Mokgachane, T., Basupi, B., & Lenao, M. (2021). Implications of cultural commodification on the authenticity of iKalanga music: a case of Domboshaba traditional music festival in Botswana. Journal of Tourism and Cultural Change, 19(2), 153–165. https://doi.org/10.1080/14766825.2019.1700989
Montoro‐Pons, J. D., Caballer‐Tarazona, M., & Cuadrado‐García, M. (2021). From pirates to subscribers: 20 years of music consumption research. International Journal of Consumer Studies, 45(4), 690–718. https://doi.org/10.1111/ijcs.12660
Parada-Cabaleiro, E., Mayerl, M., Brandl, S., Skowron, M., Schedl, M., Lex, E., & Zangerle, E. (2024). Song lyrics have become simpler and more repetitive over the last five decades. Scientific Reports, 14(1), 5531. https://doi.org/10.1038/s41598-024-55742-x
Piancatelli, C., Massi, M., & Vocino, A. (2021). #artoninstagram: Engaging with art in the era of the selfie. International Journal of Market Research, 63(2), 134–160. https://doi.org/10.1177/1470785320963526
Thompson, W. F., Bullot, N. J., & Margulis, E. H. (2023). The psychological basis of music appreciation: Structure, self, source. Psychological Review, 130(1), 260–284. https://doi.org/10.1037/rev0000364
van Haaften-Schick, L., & Whitaker, A. (2022). From the Artist’s Contract to the blockchain ledger: new forms of artists’ funding using equity and resale royalties. Journal of Cultural Economics, 46(2), 287–315. https://doi.org/10.1007/s10824-022-09445-8
Windleburn, M. (2021). Musical Hyperrealism: Exploring Noah Creshevsky’s compositions through Jean Baudrillard’s ideas. Organised Sound, 26(3), 403–412. https://doi.org/10.1017/S1355771821000480
Xuan, W. Z., & Ying, L. F. (2022). The Development of Celtic Music Identity: Globalisation and Media Influences. Media Watch, 13(1), 34–48. https://doi.org/10.1177/09760911221086047
Yang, Y. (2024). The Impact of Social Media on the Commercialization and Market Value of Visual Art. Lecture Notes in Education Psychology and Public Media, 40(1), 144–150. https://doi.org/10.54254/2753-7048/40/20240735
Young, J. O. (2021). New Objections to Cultural Appropriation in the Arts. The British Journal of Aesthetics, 61(3), 307–316. https://doi.org/10.1093/aesthj/ayab009
Zhang, Q., Liu, X., Li, Z., & Tan, Z. (2021). Multi-experiences in the art performance tourism: Integrating experience economy model with flow theory. Journal of Travel & Tourism Marketing, 38(5), 491–510. https://doi.org/10.1080/10548408.2021.1952148
Zhang, S.-N., Ruan, W.-Q., Li, Y.-Q., Li, R., & Wang, M.-Y. (2024). How to Avoid the Cultural Distortion Risk at Heritage Sites? A Configuration Analysis Perspective. Journal of Travel Research, 63(6), 1490–1510. https://doi.org/10.1177/00472875231194275